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-=-=-=- Dutch Design Works -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
-=-=-=- Event style, Graphic Design -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
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-=-=-=- Client Dutch Design Fashion Architecture (DDFA)
-=-=-=- Completion Date Fall 2009
-=-=-=- In collaboration with Joost Roozekrans & Shiming @ Studio Dumbar
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We developed the visual identity for the Dutch pavilion in the Shanghai International Creative Industry Week (SICIW), which took place between 15 and 22 October 2009 organised by DutchDFA together with partners in the Netherlands and China. The programme has been titled ‘Dutch Design Works’.
The visual identity shows in an abstract but tangible way the spark that is so characteristic for Dutch Design: innovation and ideas. The visual system has a high recognition and flexibility, which is applicable on any medium. The official DutchDFA colours is chosen to tie between the event and the organizer. The type block always moves around the ‘electric’ shapes and changes colour with them, like a chameleon.
The visual identity is then applied on printed matter, banners and promotional items. We also did the graphic design for the ‘Dutch Design Works’ exhibition on ‘Architecture & Urban Space’. I focused on the event catalog design, which is a 52 page book with event timetables and information on events and participants. I also helped with designing items like participant badges, T shirts and so on.
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Dutch Design Works Event Hall
DDW Event Brochure: Dimension A4, 52 pages
DDW Event Brochure: sample Spread
DDW Staff Badges: with custom-made strap
DDW Promotional Items